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5x5 Visual Design

5×5-package "Visual Design"

Euro (D): 175 Euro, package price 131.25
Euro (A): 179.60 Euro, package price 134.70

Promotion valid until: August 26, 2020

CHF   193.00
CHF   145.00

On the occasion of our fifth anniversary, we are offering 5 × 5 thematically compiled titles from our programme at the anniversary price. You will receive a 25% discount compared to the unit price.

Every five weeks we present a new 5 × 5 package, until July 22, 2020 it is "Visual Design".

“Lehrmittel zur visuellen Gestaltung” (Graphic Design Resources) was written by an authors’ collective for specialist literature and speaks to everyone who wishes to find out how a good print product or a webpage emerges from the interplay of text and type, imagery and colour. 
Together, the individually themed volumes form a whole and contain numerous cross references. Whenever possible, works are depicted using established computer programmes. Technical terms are explained in the glossaries and an up-to-date bibliography refers to further literature. 
These materials are perfect for professionals, students of vocational colleges and universities of applied sciences, those in continuing education and for people interested in self-study. .

This package includes the following titles:

Typografiische Grundlagen
– Measuring systems 
– Typometer, Measuring type
– Letter, Characters in the writing system 
– Numerals, signs and symbols, lines, ornaments
– Correction marks 
– Case studies, tutorials, glossary
More Details

Satztechnnische Grundlagen

– Character, word and line spacing 
– Font family
– Font corrections 
– Type setting
– Emphasis 
– Font mixing– GREP styles
– Case studies, tutorials, glossary

Arbeitsvorbereitung Text und DTP

– Verbal, formal and technical job preparation
– Workflow
– Text processing
– Program and printing layout standards
– Defaults / Master pages
– Typesetting techniques
– Glossary  

Grundlagen des Zeitungs- und Zeitschriftendesigns (2 volumes)

Volume 1: Fundamentals of newspaper design
– Newspaper type
– Elements of Newspapers
– Structure of Newspapers
– Color
– Fonts
– Adverts 
– Formats, paper 
– Mailing standards
– Redesign
– Manual, case studies, tutorials, glossary
Volume 2: Fundamentals of magazine design
– History of magazines 
– Elements of magazines 
– Structure and elements of magazines 
– Type area and grid system 
– Numerous images, glossary

Bildbearbeitung: Farbreproduktion

– Specific criteria for professional image editing and reproduction 
– real color separation
– Basic color correction
– Under color removal (UCR)
– Gray component replacement (GCR)
– Color management
– Anwendungen, Tutorials attend the topics
More Details

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