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Anniina Koivu (ed.)

Vico Magistretti (I)

Stories of Objects


Book design: Norm, Zurich

Italian edition
ca. 272 pages, ca. 180 images
16 × 24 cm, Softcover

Euro (D) 25.– / Euro (A) 25.70

Pre-order. Release date: April 2020
ISBN 978-3-03863-050-0

CHF   29.00


→ On the 100th anniversary of the birth of Vico Magistretti (1920–2006)

→ Exhibition in Milan, opening: 18/4/2020

→ # 3 in the series of Visuelle Archive (Visual Archives), in cooperation with ECAL

In collaboration with a team of authors from ECAL and Fondazione Vico Magistretti, Anniina Koivu analysed Vico Magistretti’s extensive oeuvre.

The Milanese architect who worked as an industrial designer from the 1960s onwards created more than 300 products and items of furniture. Only seventy are currently still being manufactured. The publication explains why companies stopped manufacturing design classics.

Researching in the Magistretti archive, analysing specialist journals and interviews with furniture brands and in-house product designers leads to a number of surprising findings:
Sometimes products were so successful that they gave rise to cheap copies, thus eventually forcing the brand to take the product out of their own catalogue; sometimes they were too expensive to carry on manufacturing; other times they simply did not succeed on the market. Twelve iconic products are the subject of this in-depth analysis.

Essays on the use of photography in marketing design products and on media coverage of furniture in the 1960s to 2000s accompany the presentation of selected projects by Vico Magistretti. Two photo essays by ECAL alumni showcase his products and his studio in Milan.

With contributions and interviews by Maddalena Dalla Mura, Davide Fornari, Anniina Koivu, Carolien Niebling, Rosanna Pavoni, Francesco Zanot.
Interviews with Julia Bimmerlein, Andrea Corti, Luca De Padova, Carlo Forcolini, Paolo Imperatori, Barbara Lehmann, Manuela Messina, Francesco Oliva, Enrico Schiffini, Elisa Storace.


About the author:

Anniina Koivu has worked in publishing, product development and as an exhibition curator and develops design strategies and solutions ranging from editorial and research projects to art direction for new concepts and products. Her clients include Kvadrat, Camper, Vitra, Iittala, Arita 2016, the Fiskars Design Village and Fogo Island’s Shorefast Foundation. She is Head of Master Theory at ECAL / University of Art and Design Lausanne.


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